Crown Beverage Packaging North America is set to introduce its new Laser-Etched Tabs (LET) technology for beverage brands in US and Canada.

According to the company, the LET can be used with beverages including soft drinks, beer, and sports or energy drinks for all can sizes and types of beverage ends.

The technology can be combined with Crown's promotional ends, shaping, finishing and printing capabilities for added impact and engagement.

Crown Beverage Packaging North America vice president marketing and strategic development Neill Mitchell said that the company finds opportunities to provide better packaging solutions to beverage brands.

"Adding laser-etched tabs to our portfolio of services expands our customers' messaging options and serves as a new vehicle to drive brand sales," Mitchell said.

Crown claims that the technology rounds out its existing family of tab options for beverage cans, which include colored as well as incised versions.